MIKO

Design Assignment: Parent App Home Page (For Non-Subscribers)

Summary of the App:
A parent-facing app that provides:

1. Explore Section – Showcases what are the available child activities on Kids Zone.

2. Reports – Tracks child’s progress.

3. Parental Controls – Manage screen time and content.

4. Subscription Management – Upsell and manage plans.

Objective:
Design a home page for a new parent (non-subscriber) that:

• Highlights the app’s value.

• Encourages a 30-day free trial sign-up.

• Uses progressive nudges to increase conversions.

Problem Statement:
New users land on the app but don’t immediately perceive its value, leading to lower free trial sign-ups.
How can we design a home page that effectively communicates benefits and drives engagement?

Key Requirements (Goals of the Page):

• Educate parents about the app’s features.

• Drive free trial sign-ups with clear CTAs.

• Support progressive engagement over D0-D5.

Deliverables:

• A single screen UI design

• Brief explanation (2-3 paragraphs) about your design decisions.

Time Limit:
Complete the task within 2 days.