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Nutrition App Design Challenge

Context

In a world where healthy eating often feels complex and overwhelming, we need a solution that makes nutrition education and habit tracking both engaging and effective.

Problem Statement

Design a nutrition app that simplifies healthy eating through bite-sized educational content and gamified tracking. The app should motivate users to make better food choices while learning about nutrition in an engaging way. The target audience is urban professionals (25-35) who are digitally savvy and value quality experiences.

Key Areas to Address

• Content consumption: Make nutrition facts interesting and digestible

• Habit tracking: Simple yet effective food tracking

• Engagement: Gamification elements that drive regular usage

• Progress visualization: Clear display of user's journey

• Rewards: Meaningful gratification system

• Fun factor: Make the app as fun as possible. Closer to a game than a boring health app.

Deliverable

Presentation (10-12 slides max) including:

• Brief explanation of your design direction and gamification strategy

• Final UI designs which include:

  • Content discovery and consumption flow

  • Progress/Achievement displays

  • Gamification elements

Evaluation Criteria

UI Design

• Visual hierarchy

• Typography

• Color usage

• Layout

• Overall polish

Product Thinking

• Content presentation

• User engagement mechanisms

• Gamification strategy

• Simplicity of solution

Innovation

• Creative solutions

• Fresh approaches to common problems.