Published on
Kirana Club
Product Designer-1
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Design assignment
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Full time
Introduction
Kirana Club is a mobile application designed to empower Kirana store owners by connecting them to a community of 1.8 million fellow Kiranas. Our current home feed resembles a familiar social media platform (think Facebook), but we believe we can significantly improve the user experience for our target audience (TG).
Target Audience (TG)
Our primary TG consists of Kirana store owners aged 25–45, largely residing in Tier 2 and Tier 3 cities. This demographic is not very tech-savvy; their digital/app usage is limited. Kirana Club is one of the few apps they use, so it’s crucial to consider their specific needs and context as store owners.
You can call some of our users for insights.
Assignment
We are seeking a creative and user-centric designer to redesign the Kirana Club home feed. Your objective is to create an engaging and informative user experience tailored to our TG’s needs.
Current State (please check the app for better understanding)
The existing home feed displays various types of content, including:
Price/margin updates
Promotional offers/schemes
Industry news & Mandi outlook
Business/shop management content
Brand ads/promotional content
Discussions/Charcha on relevant topics
Polls
Surveys
Design Considerations
Prioritize value over noise: Ensure the feed shows directly relevant content that helps store owners run their business more efficiently.
Visual hierarchy and clarity: Make it visually appealing and easy to navigate; a steep learning curve can hamper habit creation.
Personalization: Personalize the feed based on user preferences, store category, location, or purchase history.
Community building: Encourage interaction and knowledge sharing among store owners. Consider comments, group discussions, or locally curated content. Think Bharat first!
Note: The goal is to help users find value from the app quickly, not just UI enhancements—feel free to suggest major changes.
Deliverables
Research: Summarize your insights learned from the user calls.
Wireframes or mockups: Create high-fidelity mockups showcasing the redesigned home feed layout and key functionalities.
Evaluation Criteria
Alignment with the target audience’s needs and preferences
Clarity, usability, and visual appeal
Effectiveness in promoting user engagement and community interaction
Additional Information
Feel free to make assumptions but clearly document them.
Creativity and exploration of new ideas are encouraged.
Closing Statement
We look forward to receiving your design submission and bringing a fresh look and feel to the Kirana Club home feed!
